Marketing & Engagement
Platform Extension PackFill the beds. Keep the community.
The Marketing & Engagement pack runs the demand side and the retention side of a portfolio: listings and lead capture in, campaigns and community out - all on the same record.
Engagement · this month
Leads captured
312
+24%Campaign reach
96%
Event RSVPs
418
2027 intake - early bird campaign
WhatsApp + email · 4,120 recipients
68% read
SentArcadia House open day
Listings + broker portal · 86 leads
Braai night - Block C
Friday 19:00 · rooftop
112 RSVPs
OpenMid-year resident survey
61% response · 3 issues flagged
01
Demand when you need it
Listings and lead capture feed the leasing pipeline directly, and a broker portal puts external agents to work on your vacancies without email chains.
02
Comms residents actually read
Announcements and campaigns over WhatsApp, SMS and email from one composer - with delivery tracked, not hoped for.
03
Community that retains
News, events with RSVPs and surveys make the residence a community - and renewals follow the residents who feel at home.
Capabilities
What's in the box
Listings & lead capture
Publish availability and capture leads straight into the leasing funnel.
Broker & agent portal
External agents see live availability and submit leads against it - tracked and attributed.
Campaigns & announcements
Segmented sends to residents, applicants or payers, from one composer.
WhatsApp, SMS & email channels
Reach people where they actually look, with delivery and read status on the record.
Events & RSVPs
Residence events with sign-ups and attendance - programming you can measure.
Surveys & feedback
Pulse the community, spot problems early, and close the loop visibly.
Features
Key features
Hover over or tap any feature for a short explanation.
Listings and leads
- Each unit or room type has one listing that feeds your own site, the major property portals and social from a single publish switch.
- Listings come down from every channel as soon as the unit is leased or held, so you never advertise stock that is gone.
- A branded, searchable site with a rich page per unit and an enquiry form, built to be found on search engines.
- A headline and description for a vacant unit, written from its details and ready to publish within minutes.
- Approved brokers browse available stock, share your collateral, refer prospects and track the commission they have earned.
Campaigns and journeys
- Audiences built from lease status, unit type, source and more - for example, tenants expiring in 90 days who have not renewed.
- Email, SMS and WhatsApp campaigns built and scheduled from one composer, with a test send before launch.
- Message sequences triggered by events such as a form submission, a signed lease or an approaching move-in date.
- See which campaigns and channels produced enquiries, viewings and signed leases, so spend goes where it converts.
- Consent recorded per contact and channel, and opted-out contacts removed from every send automatically.
Community and retention
- Publish events to the resident app, see who is going and let residents add them to their calendar.
- Surveys and NPS at key moments in the lease, with unhappy responses escalated to a manager for follow-up.
- A renewal sequence starts 90 days before expiry and becomes more personal if the resident has not responded.
- Residents share a referral link, track its progress and earn a reward when a friend signs.
- Public reviews from the main review sites collected in one inbox, with a reputation score per building.
Fully API-exposed. Like every Atrium capability, Marketing & Engagement ships with versioned endpoints, webhook events and OpenAPI docs - so it plugs into your stack, your warehouse and your AI.
Integrations & API →Works with
CRM & Support
The CRM pack gives your teams one inbox for every tenant query - with the lease, the balance and the maintenance history sitting right beside the conversation.
Resident Experience
Digital-native residents expect to pay, report and hear from you on their phone. Atrium ships a genuinely good resident app - payments, maintenance, comms and community in one place.
Leasing & Applications
Run the full admissions funnel - apply, vet, allocate, sign - as one digital flow, with guarantors, funders and documents handled as first-class citizens.
FAQ
Marketing & Engagement - common questions
Yes - the WhatsApp, SMS and email channels ship with this pack. Pair it with the CRM pack and inbound replies land in the staff support inbox.
See Marketing & Engagement in action
A 30-minute walkthrough with your own scenarios - beds, funders, intakes and all.