For Marketing Managers
Fill vacancies faster, and know what filled them
Listings, campaigns, lead capture and attribution on the same platform as the leases, so every rand of marketing spend traces to an enquiry, a viewing and a signed lease.
The grind today
Sound familiar?
Listings re-typed everywhere
The same unit is posted by hand on Property24, Private Property, the website and social media, and nobody takes it down once it is let.
Spend without attribution
Campaigns go out and enquiries come in, but nobody can say which channel actually produced a signed lease.
Leads lost between tools
Enquiries arrive by portal, WhatsApp, email and walk-in, and too many never get a follow-up.
With Atrium
How Atrium changes it
One listing, every channel
Publish each unit once and it syncs to your website, Property24, Private Property and social media, then comes down by itself when the unit is let.
Marketing & Engagement
Attribution to the signed lease
Every enquiry keeps its source through viewing, application and lease, so channel ROI is measured on leases rather than clicks.
Intelligence & AI
Campaigns and journeys
Email, SMS and WhatsApp campaigns to live segments, plus automated journeys triggered by lease events like move-in or renewal.
Marketing & Engagement
Leads scored and routed
Portal and form enquiries land in the CRM with a lead score, so leasing agents call the most promising prospects first.
CRM & Support
The outcome
What good looks like
The measurable state Atrium is built to get you to - anchored on real milestones, not feature checklists.
Every listing live on every channel from one publish switch
No leased units still advertised
Cost per signed lease by channel, not guesswork
Renewal campaigns aimed at the right tenants, 90 days out
POPIA consent applied automatically to every send
Features
Key features
Hover over or tap any feature for a short explanation.
Listings
- Write each listing once and choose where it publishes: your website, Property24, Private Property and social media.
- Listings come off every channel when a unit is leased, occupied or held, so you never advertise stock that is gone.
- Every listing's status on every channel (live, pending or failed), with the time of the last sync.
- Headlines and descriptions drafted from the unit's details, ready to publish within minutes of a vacancy.
- Listing pages built to be found on Google, with a sitemap that updates automatically.
Campaigns and journeys
- Audiences built from lease status, unit interest, location, income band and source, updating as your data changes.
- Email, SMS and WhatsApp campaigns from one builder, with test sends and the option to pause before the send window.
- Multi-step sequences triggered by events like a form submission, a signed lease or an upcoming move-in, with a fallback channel if a message fails.
- Property-specific landing pages with enquiry forms that feed straight into the CRM.
- Opted-out and suppressed contacts are excluded automatically, and you see the exclusion count before every send.
Leads, growth and measurement
- Contacts scored on affordability, move-in window, engagement and source, so agents call the most promising leads first.
- Enquiries, viewings, applications and signed leases by channel and campaign, with UTM tracking for Google Analytics.
- Codes that load wallet credit for chosen services, with validity dates, caps and one use per resident.
- Residents refer friends from the app, with rewards for both sides and an approval step before any reward is paid.
- Google, Hellopeter and Property24 reviews in one inbox, with happy residents invited to leave a public review.
See your day run on Atrium
A 30-minute walkthrough with your own scenarios - beds, funders, intakes and all.